Shape the brand and content
06 Brand & Content
Give Quill enough creative direction to prepare distinct design paths while protecting existing brand equity, licensed materials, and final approval authority.
Artwork: a blueprint panel with four brass plates reading Voice, Color, Assets, Direction, around a dial reading 06.
These answers describe the voice, the visual direction, the assets that already exist and the things the design must never imply.
06 Brand & Content
Shape the brand and content
Give Quill enough creative direction to prepare distinct design paths while protecting existing brand equity, licensed materials, and final approval authority.
These answers describe the voice, the visual direction, the assets that already exist and the things the design must never imply.
Questionnaire progress
0 of 38 required questions answered across the eight steps.
0 of 38 required questions answered across the eight steps.
Questionnaire progress
0 of 38 required questions answered across the eight steps.
Brand & Content questions
These answers describe the voice, the visual direction, the assets that already exist and the things the design must never imply.
Your answers are saved in this browser only. They are not sent to Quill, and anyone else using this browser can see them.
Choose personality words and describe the desired tone of voice.
Brand guide, logo, colors, typography, voice, or none yet.
Provide codes or link references when available.
Link a folder, or say they will follow later.
Explain what you like or dislike, and do not request a copy.
Include cultural, audience, legal, and brand sensitivities.
Identify missing copy or assets and the person responsible for approval.
What this build changed, and why:
- How should the brand feel and sound? The choices for this question have not been supplied yet, so answer in your own words.
- Which colors, typography, imagery, or visual motifs should guide the work? Files cannot be attached yet, so add a link to the file or folder instead.
- Which logos, photos, video, illustrations, documents, and other assets already exist? Files cannot be attached yet, so add a link to the file or folder instead.
Your answers are saved in this browser only. They are not sent to Quill, and anyone else using this browser can see them.
Not saved yet. Your answers are saved in this browser as you type.
Brand & Content questions
These answers describe the voice, the visual direction, the assets that already exist and the things the design must never imply.
Your project has a rhythm.
Quill maps the system around it.
Your answers are saved in this browser only. They are not sent to Quill, and anyone else using this browser can see them.